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| Opening order of AUD$105,000 for Apollo's Ellipse Skin Science products |
Ellipse Skin Science | A week before Christmas, Apollo Applied Science launched its unique range of advanced skin care products into selected Myer stores across Australia.
The stores stocked account for the majority of Myer's national skin care sales with the account expected to generate approximately AUD$1.8 million in revenue this calendar year.
According to Mr Nick Cakovski, General Manager of Apollo's OTC Marketing Division, products like Apollo's Ellipse Skin Science are a welcome addition to retailers.
"Consumers are always looking for new cosmetic products that use technologies that are different to old brands – Apollo's range of Ellipse Skin Science products address this need. Apollo is expecting monthly follow-up orders as product sales gain momentum," said Mr Cakovski.
Ellipse Skin Science products use Apollo's patented Intradel® nano-technology as well as micro-droplet emulsion and oil / water cream emulsion technologies to provide superior skin care protection and rejuvenation.
Apollo's Intradel technology is used to deliver nano-sized water droplets, which carry ingredients that protect and rejuvenate skin, deep into the targeted area. The droplets are up to ten times smaller than oil droplets contained in regular creams and their distinctive composition allows them to squeeze between skin cells.
While the core function of Intradel nano-technology is to meet the worldwide demand for needle-free prescription drug delivery systems, the technology's versatility has allowed Apollo to move into skin care products, which have a lower barrier to market entry compared to therapeutic drugs.
Media interest in Ellipse Skin Science
Media coverage of Apollo's Ellipse Skin Science range has already appeared in some of Australia's highest circulating newspapers and women's magazines, leading to increased customer inquiries for the products.
The momentum was created when Apollo scientists and marketing staff hosted a series of presentations for some of Australia's leading beauty and lifestyle reporters.
Ellipse products have been featured in:
- The Sun Herald (Fairfax) as one of “The Fab Five – Locally Loved: Consider these five great Australian beauty names”
Readership: 1,362,000
- The Sunday Telegraph Sunday Magazine (News Ltd) under “Beauty Addict”
Readership: 1,319,739
- New Woman magazine (ACP magazines) under “Skin Science – The Latest”, and “Red Carpet Essentials”
Readership: 230,000
- Marie Claire magazine (Pacific Magazines) under “The New Face of Beauty: special delivery”
Readership: 453,000
- Harper’s Bazaar magazine (ACP Magazines) under “Add to the cart” - see coverage below.
Readership: 53,000
The Brand Manager for Ellipse Skin Science Ms Marti Montero was also interviewed on Radio 2GB, Sydney's No. 1 rating radio station. Click on the link below to hear the interview.
Apollo has now initiated a market entry strategy for the Ellipse skin care range for the USA, targeting major retail chains and is exploring options for separate strategic and financial support.
Media Coverage in Harper's Bazaar
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| www.apollolifesciences.com |
